Whether you've been in sales for six months, six years or even six decades, that little nervous flutter you feel as you prepare to deliver your structured sales presentation at a sales call will probably never escape you. Will the customer say…
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Stay up-to-date on the latest security and business news affecting your security franchise. Learn how to improve your outreach initiatives and customer relationships for organic growth. Our security, management and marketing experts cover what you need to know to maintain and expand your SHIELD® Security Systems business.
If you're a business owner or someone exploring the idea of buying a franchise, chances are that you're interested in absorbing as many ideas for running asuccessful and modern business as you can get your hands on. Opening a book to seek…
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Winning new business depends largely on your development and delivery of a structured sales presentation. Having this tool will ensure you are prepared with the best information for your prospects when you get the opportunity to meet with them. In this post, we will…
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Pay per Click (PPC) advertising has been credited as one of the most effective advertising methods to get non-organic traffic for your website. While pay per click is proven to drive additional traffic, you may wonder how the actual sales performance compares to…
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Many service industry niches, home security for example, have always been a stable business environment in which to operate. Demand for consumer services has remained consistent over the years as consumers look to add convenience and the newest technology solutions to their…
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As most business people and entrepreneurs are aware, your elevator pitch is a necessary tool that gives an important first impression about you and your business. It should quickly grab attention and spark interest in your unique product or service —…
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Many businesses have adopted a CRM system to organize, manage and evaluate sales activities and interactions — all for the purpose of promoting sales growth. These systems become important tools for companies that want to create a better picture of their…
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Your website is the centerpiece of an effective digital marketing strategy for your franchise. If you are a franchise owner, then you are going to want to optimize your website so that it attracts the right customers who are searching for…
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If you are a franchise owner or you are thinking about investing in a franchise, marketing should be one of your key concerns. In many cases, the franchise corporate office will take care of national marketing campaigns and define the brand…
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Franchisers, just like other small business owners, have goals for driving sales at the local levels. With marketing strategies changing constantly in our connected world, consumer-based marketing to support those sales goals can be quiet a challenge. Today's franchisers must gain expertise…
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