For companies seeking to place themselves among the leaders of their industry, one key component is having a highly trained and confident staff. Many companies fail to make their employees feel valued and important in the day to day business…
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Stay up-to-date on the latest security and business news affecting your security franchise. Learn how to improve your outreach initiatives and customer relationships for organic growth. Our security, management and marketing experts cover what you need to know to maintain and expand your SHIELD® Security Systems business.
As your business continues to grow and take on more employees, it is imperative for you to implement an adequate internal communication strategy to ensure the success of your entrepreneurial vision. Employees need to feel they can openly communicate with…
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Net Promoter or Net Promoter Score (NPS) is a "management tool that can be used to gauge the loyalty of a firm's customer relationships." It acts as a leading indicator of future growth. It can be more reliable than customer…
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With the mindset of an ambitious business owner, consider the following term: inertia. How is this relevant to building a successful keep-in-touch strategy that will assure the longevity of your company's future? Let's contemplate the following, "Since the train is so…
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In today's market, engagement with your audience and consumers is more important than ever. Engagement through social media and sponsored advertisements has become common. However, an often underlooked method of marketing is known as Remarketing. What is Remarketing? Remarketing (v)…
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Networking is a skill that must be developed just like any other learned business technique. Building an effective and productive network depends on your ability to form mutually beneficial relationships with people in all different positions and industries. Here are…
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A referral strategy is an essential component to any serious business. In today's world of social media, word-of-mouth is more popular than ever, allowing more and more industries to flourish due to the high amount of word-of-mouth advertising. People aren't…
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Security company owners use their vehicles as a way to advertise. More importantly security professionals utilize their vehicles on a daily basis. Your vehicle should be equipped and laid out efficiently so it does not cost you and your technicians…
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The success or failure of security companies rests in their ability to build trust with their customers. It's the fundamental element of their business. People come to security companies for peace of mind whether it is remote video monitoring or something as simple as…
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The terms security and surveillance are often used interchangeably when it comes to installing devices on a property. However, while each term signifies tools and methods for protecting people and property, they both have their own definitive purpose. Understanding these…
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