Finding effective marketing strategies is a common problem for small business owners and entrepreneurs. The truth is, your advertising dollars are wasted if they are not directed towards people who will actually be interested in your products or services. Therefore,…
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If you have taken the time to research franchise opportunities, evaluate the financing, and bring your best skills to the table, you are ready to purchase and open your franchise. It has been hard work, but it's only the first…
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Whether you are running a solely internet business or not, online sales are a great way to gain more clients. To be successful, you have to take a well-rounded approach to digital marketing. That means making sure you have a site that…
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Striving for new goals is a great and positive way to improve yourself. Many people have a desire to start and manage their own business. Sadly the majority of these people can not make this dream come true, because starting and…
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A vertical marketing system is when members of a distribution channel at the manufacturing, wholesale, and retail levels work together to meet customer needs. Unlike a conventional marketing system, where each channel member is an independent business that competes for their own…
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Staying on top of security protocols in any organization is an important part of ensuring its success. When managing a security team, it is important to set expectations and standards early in individual relationships to make sure everyone is on…
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When looking to market retail video surveillance systems make sure to keep a positive attitude, be informative, and help your client just as you would like to be helped. Starting off with a powerful and concrete point grabs a customer’s attention and allows…
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In recent years, attacks against churches have gone up. Dangers like theft, assault, child abduction and arson have tragically occurred in churches. The church shooting in Knoxville back in 2008 and most recently the church shooting in Charleston, demonstrate an increase in such…
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It has long been an accepted truth that leaders are not the sole reasons behind any organization’s success. While credit is due for the the vital contributions they make, strong leaders understand that the company or organization is a system. Like…
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Whether your company is a start-up or a growing enterprise with plans for expanding, a properly-developed strategic business plan is essential. A successful plan is a written, well-considered roadmap that efficiently coordinates the progression of all actions and elements of an…
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